Lucy Hutchings Hunt speaks to Aarti Parmar, Founder of Boost your Brand online courses about Brand Mindfulness. Aarti Parmar believes a brand must be clear on the inside to shine on the outside. I could not agree with her more. She started a creative agency when she was only 24, which led to a 15-year journey in branding and mindfulness. Her brand mindfulness concept evolved, and she’s using it to help small businesses build beautiful brands – inside and out. Some questions we ask • What is brand mindfulness? • Why is it so hard to brand yourself? • What is the Boost your Brand course and who’s it for? • How do I create a brand that’s unique and authentic? In this episode, you will learn • If you’re creating a new brand, get help from the start. It will save you time, money and sanity. • A brand must be authentic if you want people to connect with it. • It’s easy to copy a brand, but it’s harder to copy its vibe and energy - it needs that uniqueness to survive. • You don’t have to be rich. There is free help out there. Aarti’s gems • The worst anyone can ever say is no. Ask questions, be curious • Everything happens for a reason • There’s always a way to move forward